F&S Active
The store stayed. The work around it changed.
F&S Active needed product information, content preparation and campaign planning to work together across four Nordic markets, without replacing its existing commerce environment.
F&S Active commissioned Nordleid to develop a tailored application around that operation, bringing market-specific information, content workflows and campaign planning together for Sweden, Norway, Denmark and Finland.
- Services
- Product and market workflows, content preparation and campaign planning
- Commerce
- Connected to the client’s existing Shopify store
- Market scope
- Content, planning and publishing for Sweden, Norway, Denmark and Finland
- Languages
- One content language per market
Several kinds of work, across four markets.
F&S Active already operated its store, and the store stayed with the client. Product, market, content and campaign work could not be handled as one kind of work.
Nordleid developed an application for that work, connected to the existing store and shaped around how F&S Active operates.
Its connection to the Shopify store reads product and catalogue information and does not write to the store. The catalogue and the daily trade remain F&S Active’s.
One operation. Four markets.
Market is part of every piece of work in the application, not a setting applied at the end.
Product attention
Which products deserve attention in which market and month, matched against the live catalogue.
Content preparation
Copy for each channel and market, prepared in that market’s language.
Campaign planning
Campaign plans and an advertising calendar that account for each market’s holidays and marketing moments.
Content, timing and market relevance were not treated as identical across markets.
Nordleid built the market into the work itself, not into a translation step at the end.
From prepared content to market page.
Content prepared in the application is reviewed by the people responsible before it is published to the market pages for each country.
- The product and market
- Prepared content
- Review
- The market page
People at F&S Active decide what is published, and to which market.
Operational AI, inside the workflow.
AI is integrated into defined parts of the workflow rather than added beside it.
It prepares analysis and draft content inside the same workflows, while deciding and acting stay with the people doing the work.
What Nordleid delivered
An application shaped around how F&S Active works across its markets.
Nordleid connected product and market information, trend-related analysis, content preparation and campaign planning to the commerce environment F&S Active already runs.
The work did not replace the store or treat four markets as one. Defined capability was added while the application was already live.
That is the significance of the assignment: Nordleid could translate how a multi-market commerce operation actually works into a working application.
Next case
CVB Coaching
Research, positioning and brand carried into a bilingual website, booking and a confidential client platform built around how the practice works.
Markets share a catalogue more often than they share a campaign.
Product, content and timing change from market to market. Bring the operation as it runs today and where it stops fitting.