Not a portfolio — an account. Each piece of work here is told the way it ran: the context it started from, what was decided, what was built, and what was deliberately left for later. Where our part was one layer of a larger whole, it says so.
Two things are true of everything on this page. Nothing is inflated: where a client owned the design, the store or the theme, that's stated, and our work is described at its actual size. And nothing is stripped of its order: what was built matters less than why it took that shape — so each account keeps the decisions in it.
Passtrike
A training brand and platform built for global presence from day one: strategy, brand, product and the operational layers behind them, brought to market as one working system.
Product & Platform Development · Brand & Position · Strategy & Scope
F&S Active / Pulse
Identity groundwork and a custom commerce activation system: logo and graphic-profile contribution, Nordic campaign pages, and the market layer that runs behind the store the client operates.
Operational Systems · Brand & Position · Nordic Market Entry
Spindisc
A working store carried toward Nordic markets: language localization, synchronized market landing pages, and the content and commerce structure beneath a storefront the client owns and styles.
Nordic Market Entry · Operational Systems
Ellie Assist(Internal)
A single-user workflow assistant, built as an internal tool: one person's daily routine, structured and assisted. Small on purpose — and proof the assistance holds inside real work.
AI-Assisted Operations
Every account on this page started the same way — with someone showing us where they were.
