CVB Coaching
From professional coaching to a connected practice.
CVB Coaching brings its public presence, booking, agreements and the coaching work itself into one connected service.
Nordleid researched the market, shaped the positioning and developed the brand, the bilingual website and CVB Base, the platform where coach and clients work together.
- Services
- Research, positioning, brand and platform engineering
- Digital products
- CVB Base for the coach and for clients, website and booking
- Languages
- Swedish and English
- Website
- cvbcoaching.se
Brand and platform, decided together.
Coaching expertise was the starting point. CVB Coaching needed a clear position in its market, a brand that carried it and a way of working with clients that continued between sessions.
That meant settling more than the website: who the practice serves, how a first contact becomes an engagement, and how confidential material is handled when a company funds the coaching.
Nordleid answered these questions together. Research on the coaching and leadership-development market informed the positioning, naming and brand, and the same decisions shaped the website and CVB Base.
The result is one service, from the first visit to the ongoing coaching relationship.
Individual clients, and the companies that fund their coaching.
CVB Coaching works in two ways, within the same platform.
Individual coaching
For people working through a choice, a change or a decision of their own.
Business coaching
For employees and leaders with a question in their working life.
Company-funded engagements
The commissioning organisation and the agreed reporting principles are part of the engagement.
A company can fund the coaching while the conversations remain between coach and client.
Nordleid built that distinction into the platform, not only into the agreement.
The public practice. The private work. One service.
- cvbcoaching.seThe public website.
- Presents the practice in Swedish and English and books the first conversation.
- CVB Base for the coachFor running the practice.
- Clients, engagements, sessions, calendar, agreements and documents in one place.
- CVB Base for clientsBefore, between and after sessions.
- Prepare for the next conversation, write reflections and return to what matters.
From first contact to a signed agreement.
Nordleid connected the way the practice sells its coaching with the platform it runs on.
- Booking
- Visitors book an introductory call on the website, within the availability the coach sets.
- Agreements
- Coaching agreements are prepared from templates, sent and signed within the platform.
- Private clients and companies
- Agreements distinguish private clients from companies, and each follows its own terms.
The practice’s commercial process is part of the delivered platform, not handled beside it.
Coaching that continues between sessions.
CVB Base gives clients a place to prepare, reflect and return to what matters between meetings.
- Before the session
- The session
- After the session
The coach and the client work from the same engagement, each with their own view of it.
For CVB Coaching, this extends the service beyond the meeting itself. For Nordleid, it demonstrates the ability to build around a professional method, not only a booking flow.
Operational AI, integrated into the platform.
Operational AI is built into CVB Base as support for the coach’s work, not added as a separate tool.
It runs within the platform’s own access model. Sensitive information is included only with the client’s consent, and the coach remains responsible for everything that reaches the client.
Confidentiality, built into the platform.
In coaching, confidentiality is part of the service. CVB Base was designed around it from the start.
Each client sees only their own engagement, and the coach’s private notes are never part of what clients see.
Clients decide whether sensitive personal information may be shared with their coach, and can withdraw that consent at any time.
Privacy information and terms for the website and CVB Base were developed alongside the platform, in Swedish and English.
An operating view of the practice.
CVB Base supports the coach in running the practice as well as the sessions themselves.
- Overview
- The day’s sessions, current clients and what needs attention, in one place.
- Calendar and availability
- The coach decides which times are offered for booking and for sessions.
- Client relationships
- Engagements can be ended and resumed, with their history kept together.
These capabilities let the practice run its client work, scheduling and agreements from one platform.
Built beyond the first release.
Nordleid’s responsibility extended through launch and the continued development of the platform.
Before CVB Base was taken into use with real clients, the platform was verified end to end and prepared for live client work.
The work has developed in three stages:
Establish the practice
Research, positioning, brand and the bilingual website.
Build the platform
CVB Base for coach and clients, with booking, agreements and documents.
Develop in use
Changes requested by the practice, implemented on the live platform.
What Nordleid delivered
A coaching practice, from research to a working platform.
Nordleid brought research, brand and engineering into the same engagement, from defining how CVB Coaching meets its market to building the platform where the coaching work continues.
The work connected the practice’s public presence with the confidential work behind it, and with the commercial process that links the two.
That is the significance of the assignment: Nordleid could shape the position and the business requirements, carry them through to a working platform, and continue developing it with the practice.
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